SELECT WORKS

Every impression counts from start to finish, so ensure yours includes all the essentials for success. We're passionate about understanding your challenges and collaborating to create innovative solutions. Each project is uniquely tailored to meet the specific expectations and needs of our clients. Here are a few selected examples:

EVENT PROMOTION

Strategic planning and promotion are key to the Life Time Sea Otter Classic, the leading cycling festival and expo held in Monterey, California. Facets provided a full complement of comprehensive marketing services through annual strategic planing. The work encompassed target market identification, public relations & special promotions, advertising campaigns, social media, website development and SEO management, content strategy and results analysis.

TARGETED CONTENT GENERATION

Facets collaborated with the skilled team at SWARM to develop a strategic content and targeted messaging campaign for their Salt Lake City-based product development firm. This initiative enhanced brand awareness and recognition, while simultaneously establishing authority and credibility in a new market sector.

CREATING AN INDUSTRY STANDARD

Promoted the worldwide adoption of the Standardized Headset Identification System through the development of educational presentations, online tools, direct mail pieces, print advertising, posters, product sampling, events and press releases.  SHIS is now an industry standard for headset measurement. *

STRATEGIC POSITIONING

In advance of product release, Facets developed and implemented a full strategic marketing plan which included elements such as; target market identification, a proactive public relations program, a social media plan, website SEO management, content strategy, marketing budget and calendar. 

VIRTUAL EVENT BRANDING & PROMOTION

Facets designed a comprehensive branding package and executed a strategic marketing plan to launch the cycling industry's inaugural digital bicycle festival and trade show. When the 2020 Sea Otter Classic was cancelled, this engaging online experience was developed in just three months. It featured ride challenges, over 100 virtual booths, a gamification program, webinars, live streaming, and films.

MOBILE APPLICATION

By leveraging a mobile platform, riders were able to effectively interact with Cane Creek's suspension product and remove the barrier of entry created by its high level of sophisticated engineering.  *

TRADE SHOWS

We have experience combining design, exposure and personal interaction to create an opportunity to connect with customers and gain industry insight on a domestic and international level.

BRAND AMBASSADOR PROGRAM

Targeted influential consumers to gain market exposure and increase sales through word of mouth marketing, digital platforms and social media. Created online community (The Lounge) for product owners, testing platform for applicants and brand ambassador package (DB Influencer). *

GLOBAL DISTRIBUTION DEVELOPMENT

Facets collaborated with Industry Nine to create and implement a business development strategy aimed at securing new global distribution channels. We partnered with an internal team to identify and survey potential targets, formulate a global sales plan, establish a CRM system, and develop both a digital collateral package and an onboarding project management tool.

STRATEGIC PLANNING

Facets was proud to work with the Sea Otter Australia executive team in preparation for their inaugural event. By performing a market audit, social media audit, visibility analysis, SEO audit, and strategic planning session. Facets developed and began implementing a full strategic marketing plan.

INBOUND MARKETING CAMPAIGN

Developed and implemented an Inbound Marketing Campaign which combined Website Automation, CRM Implementation, SEO Site Audit & Maintenance to improve the SEO and target quality traffic for higher conversion rates for Camp Rockmont for Boys.

B2B Commerce

Having user-friendly product information at your fingertips is critical for the distribution of collateral, exchange of engineering documentation, sales information, and service center instructional resources.  *

*While an employee at Cane Creek Cycling Components