FACETS Marketing, located in Asheville, North Carolina, is a dedicated consulting firm focused on providing extensive marketing solutions for lifestyle, cycling, and adventure sports brands. As a collaborative group of specialists, our mission is to assist clients in all facets of brand development, from establishing corporate identity and strategic planning to executing crucial initiatives and tactics. Each marketing expert within our group possesses deep, specialized industry knowledge, ensuring your project benefits from the proficiency and speed of a unified team.

We have a proven history of successfully building and managing products and brands, emphasizing innovation, strategy, and data-driven insights across both traditional and digital marketing platforms. By attentively listening to your needs, we can craft a plan of action that aligns with your goals. Whether your company requires all aspects of marketing or just a few elements to enhance an existing program, we are committed to customizing our services to meet your specific needs.

A Marketing Professional for over 30 years, Holly Colson is the owner of FACETS Marketing. She began her career as a Marketing Specialist at Presenting Atlanta where she was thrilled to welcome Fortune 500 companies to Atlanta for Meetings and Special Events including the 1996 Atlanta Olympic Games. She then joined CB RichardEllis Commercial Real Estate which provided her with unique insight into all aspects of marketing the built environment.

This experience led her to the A/E/C industry, where she served as a marketing executive for architecture firms. Holly, a passionate cyclist, also spent six years as Vice President of Marketing Cane Creek Cycling Components, a globally distributed manufacturer of high end bicycle components. Facets Marketing was founded in 2017.

A performance driven marketing executive with deep experience in brand development, strategic planning and public relations, Holly enjoys helping clients focus and position their brand for growth and considers her ability to never meet a stranger one of her greatest assets.

The cliche is real - she is working at her passion job. An avid outdoors enthusiast and endurance athlete, Holly recently completed the 175-mile Camino de Costa Rica trail run in ten days, celebrating five years of being cancer-free.